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We are obsessed with Customer Flow

The continuous movement of your customers along the path to purchase is vital to your business success. Our purpose is to help you build and accelerate Customer Flow.

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Reorganizing performance marketing to focus on Customer Flow unlocks a wealth of opportunities to drive real business results.

Learn more

Improve sales +

Improve sales

Attract and engage your high-value audiences (HVA’s) by addressing the behavioral signals that will lead to conversion.

Increase ROI or ROAS +

Increase ROI or ROAS

Optimize your performance marketing efforts across all channels by focusing on their impact on Customer Flow.

Drive lead generation +

Drive lead generation

Map all behavioral phases prospects go through along their purchase journey, identify conversion barriers and drivers and implement highly personalized lead nurture strategies.

Grow eCommerce +

Grow eCommerce

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Engage in the mid-funnel +

Engage in the mid-funnel

Performance marketing often neglects the mid-funnel. Every action taken to appear, engage or intercept Customer Flow there can drive conversion down the line. Learn to attract your most valuable customers with relevant content, paid or organic and unlock the potential of the midfunnel.

Lower cost per acquisition +

Lower cost per acquisition

Automatically reduce wasted impressions, eliminate costly frictions and lower your CPA’s by implementing strategies built to maximize Customer Flow.

Bridge brand and performance efforts +

Bridge brand and performance efforts

When you’re building your communications plan against customer behaviors along their journey, you can identify the relevant hand over points between your brand and performance channels, messaging and content.

Personalize creative & content +

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Increase relevancy and conversion by creating highly personalized content tailored to you customer’s specific needs at each stage of their journey.

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Strategy

Social

SEO

eCommerce

Creative

CRO

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Our Crafts

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Meet the whole team

Dimitri Maex

Global Chief Executive Officer

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Tania Secor

Global Chief Finance Officer

Jonathan Rigby

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David Mataranglo

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Matt Ramella

Managing Director, Canada

Jimmy Schougaard

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Ben Poole

Managing Director, APAC

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Managing Director, LATAM

Caroline Penwarden

HR Business Partner

Adam Edwards

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Charlie Davison

Global Product Lead

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Blog

Walmart Media Group breaks ground on Omnichannel Reporting as it debuts Performance Dashboards

Blog

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Blog

It’s Now Free to Sell on Google Shopping for Retailers

Performance marketing at a global scale

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Digital marketing experts

$3bn

Digital spend